In this day and age of digital witness’ we are constantly touching the screens of our mobile devices. The most commonly touched is that of an apple product. Knowing this, Apple has decided to take art into their own hands and have transformed their stores into galleries showing pieces made with the famous products.
With the art, Apple is hoping to inspire artist to use their technology to create work. Because I-Phones and I-Pads are constantly being used, producing art is easy, cheap, and accessible at all times; no prep, just the tap on an app.
“What I liked about it was that there was no set up…” says painter Roz Hall, referring to the set up of tools needed for one stroke of paint.
Apple has asked 12 artists to showcase the possibilities not only for the pros but for normal everyday people in need of some creative refreshment. The artwork will be showcased in local Apple stores and on the Apple website.